SIMPLE is one of the most popular and safest skin care brands in the UK. It was founded in 1960 by Albion Corporation and was then acquired by Smith and Nephew Company in the late 1980s. After being acquired many times, Simple has been formally owned by Unilever since 2010 onwards.

The name of the brand "Simple" derived from the desire to be able to create products that are "simple" in terms of packaging and ingredient list but have really positive effects on the skin, especially sensitive skin.

All Simple products are guaranteed to meet the following quality standards:

- Be gentle, benign and absolutely safe for the skin

- Be 100% natural

- Contain NO colorants, NO artificial fragrances, and NO alcohol

- Balance the pH level of the skin effectively

After more than 60 years of formation and development, Simple has recently been available in many countries around the world such as the UK, the USA, Australia, New Zealand, Norway, Malaysia, and Vietnam, etc.

So far, it has been listed as one of the UK’s No.1 skin care brands. Furthermore, the company also received the title of Sensitive Skin Care Expert.

Below are some of the company's products that have won many awards.

Simple Kind to Skin Micellar Cleansing Water

2015 Glamour UK: Top 15 cleansers

2015 Allure Best of Beauty Award Winner

2020 Allure Best of Beauty Award Winner

Simple Kind To Skin Soothing Facial Toner

2015 Allure Best of Beauty Award Winner